Hindustan College
(Affiliated to University of Mysore)
Course: B.B.A
The Bachelor of Business Administration (BBA) is a comprehensive undergraduate program designed to develop managerial, entrepreneurial, and leadership capabilities among students. The program provides a strong foundation in business principles, management practices, marketing, finance, human resources, and organizational behaviour. Through a blend of theoretical knowledge and practical exposure, students gain the skills required to succeed in today’s dynamic business environment.
The curriculum is structured to encourage critical thinking, problem-solving, communication, and decision-making skills. Students are exposed to real-world business scenarios, case studies, industry interactions, and project-based learning to prepare them for successful careers in business, management, and entrepreneurship.
- Affiliated to: University of Mysore, Mysore
- DURATION OF THE COURSE: (3 years / 6 Semesters)
- ELIGIBILITY FOR ADMISSION Students who have passed Pre-University Examination (10+2) or equivalent examination in any discipline are eligible to apply.
PROGRAM OUTCOMES (PO)
| PO 1: | 1. Core Management Knowledge: Acquire a strong foundation in management principles, business operations, marketing, finance, human resource management, and entrepreneurship. |
| PO 2: | 2. Business Decision-Making Skills: Develop the ability to analyze business situations and make informed managerial decisions using quantitative and qualitative techniques. |
| PO 3: | 3. Communication & Leadership Skills: Enhance verbal and written communication skills while fostering leadership qualities and teamwork abilities. |
| PO 4: | 4. Critical Thinking & Problem Solving: Apply analytical and critical thinking skills to solve complex business challenges and organizational issues. |
| PO 5: | 5. Technological Proficiency: Gain practical knowledge of modern business technologies, management information systems, and digital business tools. |
| PO 6: | 6. Ethical & Social Responsibility: Understand business ethics, corporate governance, sustainability, and social responsibility in organizational practices. |
| PO 7: | 7. Entrepreneurship & Innovation: Develop entrepreneurial competencies to identify opportunities, create business plans, and manage start-up ventures. |
| PO 8: | 8. Global Business Perspective: Understand international business practices, global markets, and cross-cultural management concepts. |
| PO 9: | 9. Lifelong Learning & Professional Development: Cultivate a mindset of continuous learning, adaptability, and professional growth in a rapidly changing business environment. |
PROGRAM SPECIFIC OBJECTIVES (PSO)
| PSO1: | 1. Business Management Competence: Develop managerial skills required for planning, organizing, leading, and controlling business activities. |
| PSO2: | 2. Marketing & Customer Management: Acquire knowledge of consumer behaviour, market research, branding, sales, and digital marketing strategies. |
| PSO3: | 3. Human Resource Management Skills: Understand recruitment, training, performance management, employee engagement, and organizational development practices. |
| PSO4: | 4. Financial & Operational Management: Gain proficiency in financial planning, budgeting, business analytics, and operational efficiency management. |
| PSO5: | 5. Entrepreneurial Development: Foster entrepreneurial thinking and equip students with the knowledge required to establish and manage successful business ventures. |
PROGRAM EDUCATIONAL OBJECTIVES (PEOs)
| PEO1: | 1. Career Readiness in Business Management: Prepare graduates for managerial and administrative roles across various business sectors. |
| PEO2: | 2. Professional Excellence: Enable students to demonstrate professionalism, leadership, and ethical conduct in organizational settings. |
| PEO3: | 3. Entrepreneurial Success: Equip graduates with entrepreneurial competencies to create and sustain business enterprises. |
| PEO4: | 4. Higher Education & Research: Prepare students for advanced studies such as MBA, PGDM, M.Com, and specialized management programs. |
| PEO5: | 5. Adaptability to Emerging Business Trends: Develop the ability to adapt to technological advancements, market changes, and evolving business practices. |
SCHEME OF EXAMINATION:
- All papers of this course shall be set, valued, and reviewed by the respective Board of Examination, University of Mysore, Mysore
ATTENDANCE
- Each semester shall be treated as a separate unit for attendance calculation. Students must maintain a minimum of 75% attendance in each semester.
MEDIUM OF INSTRUCTION:
- The medium of instruction shall be English. However, students may write examinations in Kannada wherever permitted by university regulations.
BREAK-UP OF MARKS FOR THEORY AND PRACTICAL COURSES/PAPERS:
- Each theory paper shall comprise 100 marks.
- 80 marks shall be allotted for Semester End Examination.
- 20 marks shall be allotted for Internal Assessment.
QUESTION PAPER PATTERN
- Part – A: Two Questions to be answered out of four questions. 2 X 15 = 30
- Part – B: Three Questions to be answered out of five questions. 3 X 10 = 30
- Part – C: Four Questions to be answered out of six questions. 4 X 5 = 20
MINIMUM FOR PASS AND PROMOTION OF THE CANDIDATE TO THE SUCCEEDING SEMESTER:
- Minimum for a pass in each course shall be 30%, and for all the courses in the semester average shall be 40%. However, a candidate has to score minimum of 30% of theory component of semester end examination i.e. 24(rounded off) marks out of 80 marks
POST QUALIFICATION RECOGNITION AND SCOPE (JOB)
Graduates can pursue careers as:
- Business Development Executive
- Marketing Executive
- Human Resource Executive
- Operations Executive
- Financial Analyst
- Customer Relationship Manager
- Sales Manager
- Management Trainee
- Entrepreneur / Start-up Founder
- Administrative Officer
POST QUALIFICATION RECOGNITION AND SCOPE (Higher Education)
Eligible to Pursue
- MBA (Master of Business Administration)
- PGDM
- M.Com
- MBA Specializations in HR, Finance, Marketing, Operations, and Business Analytics
- Professional Certification Programs
- Entrepreneurship Development Programs
- 3 Years LL.B
- Post Graduate Diploma Courses
DETAILS OF B.B.A SUBJECTS AND SYLLABUS
